the

Journal

A growing assortment of articles, videos, and photo essays
centred around design, craft, and creativity

Design
Oct 24, 2024
2024 Demo Reel
Our latest demo reel showcasing a bit of what we do
How automotive engineers dupe you into thinking your car is faster than it is, and how you can apply the same principals into your products
Design
Sep 25, 2024
Fake Speed
How automotive engineers dupe you into thinking your car is faster than it is, and how you can apply the same principals into your products
AI isn't creative, but is it helpful? Meh, sort of...
Design
Sep 12, 2024
AI is Boring
AI isn't creative, but is it helpful? Meh, sort of...
A short lesson pulled from the full Small Brand Photography Course on one of the biggest tricks for capturing professional photography
Photography
Jul 4, 2024
Small Brand Photography Lesson
A short lesson pulled from the full Small Brand Photography Course on one of the biggest tricks for capturing professional photography
Take a second to step back and see the opportunity around you
Design
Jun 21, 2024
Modern Marvel
Take a second to step back and see the opportunity around you
There is some amazing opportunity for small brands in the outdoor space right now, here’s why…
Design
May 8, 2024
Now is the time for start-up outdoor brands
There is some amazing opportunity for small brands in the outdoor space right now, here’s why…
How to balance durable product design without making it a nightmare to repair
Design
Apr 11, 2024
The Designer's Dilemma: Durability Vs Repairability in Product Design
How to balance durable product design without making it a nightmare to repair
A guide to navigating California's PFAS ban for makers and designers
Design
Mar 27, 2024
What Does the PFAS Ban Mean for Makers?
A guide to navigating California's PFAS ban for makers and designers
What materials to look for when designing and creating outerwear
Sewing
Feb 28, 2024
The Best Materials for Outerwear
What materials to look for when designing and creating outerwear
How they differ and why you need both
Design
Feb 15, 2024
The Two Types of Brand Photography
How they differ and why you need both
Looking to make or buy a winter coat? Check out this helpful guide to common questions!
Design
Jan 31, 2024
Winter Coat Reference Guide
Looking to make or buy a winter coat? Check out this helpful guide to common questions!
How to create a design that spans centuries
Design
Jan 17, 2024
Longevity in Design
How to create a design that spans centuries
A short film featuring Jacket II from Section 7 of the Outerwear Design Course
Life
Nov 8, 2023
Meditate
A short film featuring Jacket II from Section 7 of the Outerwear Design Course
Hone a valuable skill, express your creativity, and save money!
Sewing
Oct 25, 2023
8 Reasons Why You Should Learn to Sew Your Own Clothes
Hone a valuable skill, express your creativity, and save money!
Understanding the complicated relationship between leather and sustainability
Design
Oct 11, 2023
Is Leather Sustainable?
Understanding the complicated relationship between leather and sustainability
Practice won't help unless it's the right kind of practice
Life
Jul 6, 2023
How to become great at anything
Practice won't help unless it's the right kind of practice
Putting the windproof, waterproof, blanket to the test on the Oregon Coast.
Sewing
May 20, 2023
Testing the Outdoor Blanket at the Beach
Putting the windproof, waterproof, blanket to the test on the Oregon Coast.
Capturing coastal tones and textures to escape a creative rut.
Photography
May 20, 2023
Finding Inspiration on the Oregon Coast
Capturing coastal tones and textures to escape a creative rut.
Insights from the 2023 Functional Fabric Fair, focused on new trends - Part 2 of 2
Design
May 4, 2023
Functional Fabric Fair - Insights
Insights from the 2023 Functional Fabric Fair, focused on new trends - Part 2 of 2
Insights from the 2023 Functional Fabric Fair, focused on new sustainability initiatives - Part 1 of 2
Design
Apr 21, 2023
Functional Fabric Fair - Sustainability
Insights from the 2023 Functional Fabric Fair, focused on new sustainability initiatives - Part 1 of 2
A look at our (slightly) new direction for the new year
Update
Jan 3, 2023
2023
A look at our (slightly) new direction for the new year
Look out for future you
Life
Dec 4, 2022
Pump Up The Tires
Look out for future you
Our plan for Black Friday is a bit different…
Update
Nov 20, 2022
Black Friday
Our plan for Black Friday is a bit different…
Well actually we were never really gone, just working on more behind-the-scenes stuff for Lathley...
Update
Nov 13, 2022
We’re back!
Well actually we were never really gone, just working on more behind-the-scenes stuff for Lathley...
The overlooked importance of light quality in design
Design
May 9, 2022
Don't CRI
The overlooked importance of light quality in design
The unimportance of drawing in design
Design
Dec 6, 2021
Doodle
The unimportance of drawing in design
Shaving down the unnecessary, to focus on the necessary
Life
Nov 7, 2021
Focus
Shaving down the unnecessary, to focus on the necessary
We’re unknowingly starving our brains of a key ingredient for creativity
Life
Jun 21, 2021
Do Nothing
We’re unknowingly starving our brains of a key ingredient for creativity
A detailed lesson on how to make a weather resistant camera cover
Sewing
Jun 7, 2021
Weather Resistant Camera Cover
A detailed lesson on how to make a weather resistant camera cover
Perhaps the most important concept in design..
Design
May 19, 2021
There's No Right Way
Perhaps the most important concept in design..
How becoming a photographer makes you a better designer
Design
May 6, 2021
Photography and Design
How becoming a photographer makes you a better designer
Sometimes less is more, especially if it’s less but yours - Part 2 of 2
Life
May 1, 2021
Less But Yours
Sometimes less is more, especially if it’s less but yours - Part 2 of 2
Sometimes less is more, especially if it’s less but better - Part 1 of 2
Life
Apr 23, 2021
Less But Better
Sometimes less is more, especially if it’s less but better - Part 1 of 2
Help yourself get professional results, even when you're just starting out
Design
Apr 16, 2021
A Little Grind and a Little Paint
Help yourself get professional results, even when you're just starting out
A simple trick to serge with a standard sewing machine
Sewing
Apr 9, 2021
Serging With A Sewing Machine
A simple trick to serge with a standard sewing machine
In design, sometimes a little imperfection can add intrigue
Design
Mar 18, 2021
Perfection is Boring
In design, sometimes a little imperfection can add intrigue
A mainstay in sewing is perhaps not as important as you might think
Sewing
Feb 26, 2021
I (almost) Never Use Pins
A mainstay in sewing is perhaps not as important as you might think
Relax with a photo essay of a sunset fly over the Purcell Mountains
Photography
Feb 20, 2021
An Evening Flight
Relax with a photo essay of a sunset fly over the Purcell Mountains
Design better by designing more, lots more.
Design
Feb 4, 2021
Quantity over Quality
Design better by designing more, lots more.
Can you be a generalist and an expert? Perhaps they don't have to be mutually exclusive
Design
Dec 13, 2020
Don't Focus
Can you be a generalist and an expert? Perhaps they don't have to be mutually exclusive
How to make a soft, warm, waterproof & windproof blanket
Design
Dec 2, 2020
Waterproof Breathable Blanket
How to make a soft, warm, waterproof & windproof blanket
Wait, what are we trying to do?
Life
Dec 1, 2020
The Start
Wait, what are we trying to do?
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