Spruce Circularity is an amazing startup dedicated to making product care and repair more accessible to both brands and consumers. Knowing that the brand would need to appeal to brands, retailers, and customers meant we needed to keep a clean, instantly recognizable aesthetic.
The logo mark was based off three concepts all relating to the brand - A zipper (the most common breakage on apparel), a baseball stitch (a common repair stitch used in apparel and leather repair), and finally an abstract spruce tree (highlighting the environmental impact of repairing your clothing).
Once the brand was nailed down we developed a clean yet robust website to bring the entire project to life:
