Northbound Gear - APX Camo Pants

Art Direction - Photography

Ordinarily in a product photo shoot you want the product to stand out - but not in the case of Northbound Gear's APX Camo Pants. Developed for hiking, hunting, bird watching, or any other activity where you want to blend in - these pants do an exceptional job. While it was an interesting challenge to capture a product and its features while simultaneously showing it blending into the background, it was a fun project nonetheless!

The following photos are only a fraction of the total delivered images